Hop-Cube is a pioneer in digital environmental display and provides (e-)merchants and manufacturers tools that make environmental information on products accessible and attractive for the end-consumers.
The ecological barometer or "Baromètre écologique"
The purpose of the Baromètre écologique is to enable consumers to easily access and understand environmental product information. It achieves this by providing them synthetic, transparent and documented information in order to support eco-conscious purchases.
The products are carrying the Barometer on their packaging, digitally through mobile and/or directly on the product page of e-merchant websites. 35 000 products have already disclosed their environmental footprints through this tool.
Behind the Baromètre écologique is a tool able to gather automatically all the environmental data available on a product and its brand. A significant part of the product data gathered concerns life cycle assessment (LCA) data, which are displayed through 3 LCA indicators. The indicators vary depending on product category except for the carbon footprint indicator. As an example, on a washing machine the two other indicators are water footprint and non renewable resources consumption, but on a piece of clothing the eutrophication indicator is chosen over the resources indicator. The scoring sums up the indicators so that the comparison between several product footprints is effortless.
The digital form of the display is the most complete as it enables easy and quick comparison, but also interaction (through for example social network tools) as well as several levels of information, including multimedia. It concerns all the aggregated environmental data such as the product labels, the manufacturer CSR policy, and also pedagogical content. The approach is fully transparent as the whole methodology is explained as well.
Moreover, the digital form offers the possibility to gather statistics. Indeed, once the tool is implemented, statistics can be collected on how the consumer interacts with the information and which specific information he is looking for in order to continuously improve the service. For instance, it has been measured that the tool is being consulted 3 million times a month.
The Ecological Barometer is often couple with another digital tool called HopSimu. It is a simulator that empowers the consumer to specialize the environmental data that he is reading to his own behaviour.
Marketing tools around sustainability theme
Simulators are specific tools dedicated to the customization of environnemental data given each user profil. It takes all the advantage of the data by interacting closely with the user and by creating a point of attraction on the website or marketplace.
HopMedia is the most convenient way for manufacturers to automatically collect environmental data on their product.
HopMedia collect the data, analyse it and eventually publish it directly to your end consumer.
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